August 4, 2020

Benefits Of Advertising On Social Media Channels


Social media is the perfect way to promote your business. Millions of people promote their business through social media such as Tiktok, Twitter, Instagram or Facebook. Through Social Media you engage with your customers and leads on social media helps you build strong customer relationships. It can set you apart from the competition by telling your audience how your brand is different and reinforcing how your customers care about your business.

Advertising On Social Media Channels

  • Better brand recognition. Advertising through social media enhances brand recognition.
  • Better brand loyalty, For any company to run faster, it needs a loyal client base.
  • Improved conversion rates.
  • Low marketing cost.
  • Improved search engine rating.

Best Social Networks for Ecommerce Advertising

There are many different social media channels where you can follow ad proven strategies.

1. Facebook

Points for promoting your brand on Facebook:

  • Create Free Account
  • Post is not always about the company
  • Reply timely to comments
  • Make a call to action
  • Always have Informative and Charming Content.
  • Make the most of Words-Of-Mouth
  • Keep an eye on the Facebook Page

2. Instagram

Points for promoting your brand on Instagram:

  • Always be consistent with your brand personality.
  • Use trending Hashtags Strategically.
  • Choose Images wisely.
  • Schedule a posting and do your best to stick to it.
  • Use Instagram stories to your advantage.

3. Twitter

Points for promoting your brand on Twitter:

  • If you want to make an impression on the network, you must post every day. 
  • People will start to recognize your profile photo and posts, which are part of your brand. The more often you post, the more people will know you.
  • Avoid Over Posting
  • Pick the Right Times
  • Use Trending Hashtags
  • Retweet Peoples Posts
  • Thanks Peoples for RTs
  • Use Twitter’s Search Engine To Find Customers

4. Tiktok

Tiktok has become the best Platform for brand awareness. Although this is easy for consumers of all ages, brands have had to challenge their marketing teams to be attractive and ready with the speed as the app feeds on creative and fast messaging. If you promote your brand then you make your own officially short Tiktok videos using trending hashtags.

Some brands that face the challenge and have succeeded, Includes:

  • Chipotle
  • NBA
  • Guess
  • San Diego Zoo 

5. Pinterest

Pinterest Marketing Tips To Build Brand Awareness:

  • Think about topics related to your brand.
  • Pin the Right way
  • Create a Resource
  • Pin Videos
  • Give your top priority to other social media
  • Discuss the variables and don’t over-promote your own product.

6. LinkedIn

Building & Measuring brand awareness on LinkedIn

  • Increasing your reach Increasing your content exposure is one of the main goals of brand awareness campaigns.
  • Increasing your follower count can set the foundation for sustainable and organic access.
  • Higher Engagement.

How to set up a LinkedIn advertising campaign?

  • Sponsored Content
  • Sponsored InMail
  • Text ads

7. Snapchat

Snapchat’s sponsored geo-filters feature a great way to promote your product and brand in a fun and user-oriented way. Geo filters are small art graphics that are displayed on the user’s screen.

How Snapchat Advertising is priced and see it in action

  • Snap Ads
  • Sponsored Lenses
  • Snapchat Discover
  • Sponsored Local Geo-filters

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